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Bean burger or hamburger?
That was the question being asked in New York last week when we threw launch parties for our new food titles
What should you serve at a leading book launch? A quarter-pound of beef in a bun? Or tasty, nutritious food, entirely free from animal products? The tastemakers of Manhattan got to have it both ways last week.
![Guests enjoy the food at The World is Your Burger's launch](/resource/sam-1239.jpg)
A well-heeled gathering of gastronomes came together in New York a few days ago to celebrate the publication of The World is Your Burger, an encyclopaedic, eye-catching tribute to one of the world's most popular foods - the hamburger.
![From left: Phaidon's Senior Publicist Kate Greenberg; Vice President of Global Marketing and Communications, Linda Brennan; Phaidon's CEO Keith Fox; Phaidon's Publisher Emilia Terragni](/resource/burger3.jpg)
The event was held at The Beatrice Inn chophouse on West 12th Street. Guests, including Mark Rosati, culinary director of Shake Shack, and editors from Food & Wine, enjoyed new interpretations of classic burgers such as the Big Mac, the Whopper, and offerings from White Castle, In & Out, and Beatrice Burger, alongside platters of herbed truffle fries.
![Food is served at The World is Your Burger's book launch](/resource/sam-1242.jpg)
Meanwhile, at 300 West 57th Street, the staff, visitors and guests of Hearst Tower, enjoyed a pop-up lunch offering from Jean-Christian Jury, author of our new Vegan cookbook.
![Jean-Christian Jury serving vegan food at Hearst Tower](/resource/vegan1.jpg)
The French-born, LA-based chef and restaurateur, impressed Heart’s employees and visitors, who produce Good Housekeeping, Oprah Magazine, Food Network Magazine and Elle among other titles; his avocado and asparagus tostadas sold out well before their 1pm lunch break.
![Jean-Christian Jury serving vegan food at Hearst Tower](/resource/vegan2.jpg)
Didn’t get to either of those spots? Fear not, you can still have it both ways. Go here for a hazelnut and bean burger recipe; go here to buy a copy of Vegan; and go here to buy a copy of The World is Your Burger.